Merlin Entertainments
About Merlin Entertainments
The work made for Merlin Entertainments runs to 4 verified projects since 2025 — mostly Campaign, CustomerExperience and DDA2022. Most of it comes from 10 teams, including Wavemaker, Chief and Modern Citizens.
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Merlin Entertainments projects with the most verified people and teams
Inside the Merlin Entertainments network
The people, teams, and projects that make up the Merlin Entertainments network
Featured project
Expect The Unexpected
Heide Park Resort, part of Merlin Entertainments, has launched a bold new brand campaign titled “Expect the Unexpected”, created in collaboration with modular agency Modern Citizens. Designed to reposition the beloved German theme park as a destination of surprise, delight, and emotional highs, the campaign highlights the park’s wide-ranging experiences—from adrenaline-pumping rides like Colossos and Krake to whimsical adventures with Peppa Pig. At the heart of the campaign is a delightfully unexpected twist: a mustachioed 10-year-old conductor leading a choral symphony of screams, laughter, and gasps—set entirely to Beethoven’s Symphony No.9. Developed with Radical Media, director Curtis Stansfield, and sound experts 750mph, the spot transforms guests’ reactions into a high-energy, joyful score. The campaign runs across digital, TV, streaming platforms, paid social, radio, and on-site media, with live choir activations bringing the experience to life in North German locations. Aimed at families and thrill-seeking teens within driving distance, the campaign showcases Heide Park as a place where the extraordinary is the norm. As CCO Stu Outhwaite-Noel puts it, “I reckon I’ll still be banging on about it in retirement.”
Teams spotlight
The teams with the most verified roles on Merlin Entertainments projects
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People spotlight
The people with the most verified roles on Merlin Entertainments projects