Metcash
About Metcash
The work made for Metcash runs to 2 verified projects since 2025 — mostly Brand, Campaign and Strategy. Most of it comes from 5 teams, including Rumble Studios, The Editors and Special Group. The people who work most often on Metcash projects include Mark Burnett and Edel Rafferty.
Trending projects
Metcash projects with the most verified people and teams
Inside the Metcash network
The people, teams, and projects that make up the Metcash network
Featured project
Can't Believable Prices
Aimed at challenging lingering perceptions around price at IGA, the campaign is built around the idea of “reverse sticker shock,” capturing the moment shoppers realise prices are lower than expected. The concept is brought to life through a series of punchy 15-second TVCs directed by Fiona McGee and produced through Revolver, using everyday shopping scenarios to flip assumptions on their head. The TV activity is supported by an integrated rollout across out-of-home, radio, and social, reinforcing IGA’s value credentials at multiple consumer touchpoints.
Teams spotlight
The teams with the most verified roles on Metcash projects
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People spotlight
The people with the most verified roles on Metcash projects
