Minus 196
About Minus 196
The work made for Minus 196 runs to 3 verified projects since 2023 — mostly Campaign, Experiential and Strategy. Most of it comes from 5 teams, including Droga5, 1920vfx and Joe Public. The people who work most often on Minus 196 projects include Alexander Burton.
Trending projects
Minus 196 projects with the most verified people and teams
Inside the Minus 196 network
The people, teams, and projects that make up the Minus 196 network
Featured project
The Chiller Room
A temperature-controlled experiential activation invited people to escape the summer heat while sampling a fruit-infused ready-to-drink beverage. Built around the product's unique freezing process, the campaign transformed a simple consumer insight into an immersive brand experience designed to drive awareness, conversation and product trial through experiential marketing and earned media.
Teams spotlight
The teams with the most verified roles on Minus 196 projects
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People spotlight
The people with the most verified roles on Minus 196 projects