Mio
About Mio
The work made for Mio runs to 3 verified projects — mostly Advertising, Campaign and eCommerce. Most of it comes from 4 teams, including Rethink, The Kitchen and Alison Brod Marketing + Communications. The people who work most often on Mio projects include Gabriel Bortolotto, Melissa Itwar and Andrea heldman.
Trending projects
Mio projects with the most verified people and teams
Inside the Mio network
The people, teams, and projects that make up the Mio network
Featured project
Crash Coverage
To highlight that MiO Energy is a crash-free, sugar-free alternative to traditional energy drinks, we launched the first-ever "Energy Drink Insurance" campaign, addressing the common symptoms of energy drink crashes like jitters and fatigue. Targeting Gen Z during peak energy drink consumption—exam season—we took our message to TikTok, using popular influencer Jack Innanen as a claims adjuster. Consumers shared their "claims" about bad experiences with energy drinks, while Jack humorously evaluated and awarded damages. The campaign went viral, generating over 14 million engagements in six days and boosting MiO sales by 23%.
Teams spotlight
The teams with the most verified roles on Mio projects
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People spotlight
The people with the most verified roles on Mio projects
