Missing People
About Missing People
The work made for Missing People runs to 5 verified projects since 2016 — mostly Campaign, AI and Strategy. Most of it comes from 6 teams, including BBH, 750mph and Work Editorial. The people who work most often on Missing People projects include Miguel Sousa and Andrew Goldsmith.
Trending projects
Missing People projects with the most verified people and teams
Inside the Missing People network
The people, teams, and projects that make up the Missing People network
Featured project
Based on a True Story
Missing People has launched a campaign titled “Based on a True Story,” created with BBH London and Merman, which critiques the rise of true crime entertainment and its treatment of real-life disappearances as content. Using black humour, the campaign is set in a fictional writers’ room where producers casually debate real missing persons cases as potential TV storylines, only to reveal that each case is real, highlighting the ethical disconnect between storytelling and lived tragedy. Built on the insight that someone goes missing in the UK every 90 seconds and that nearly half of the public consumes true crime content daily, the work aims to reframe audience awareness around the commodification of real suffering. Alongside the film, the campaign introduces a Responsible Narratives Charter encouraging more ethical storytelling, supported by extensions including a provocative “case boxset” sent to influencers and out-of-home executions that mimic production notes on real case files. Developed with input from people with lived experience, the campaign uses satire to challenge true crime culture while centring the humanity of missing persons and their families.
Teams spotlight
The teams with the most verified roles on Missing People projects
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People spotlight
The people with the most verified roles on Missing People projects
