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Monte Nido, a prominent eating disorder treatment provider, has joined forces with Arnold Worldwide to launch a poignant campaign shedding light on the hidden struggles of individuals battling eating disorders. The initiative aims to raise awareness and encourage those affected to seek help from an organization that understands their challenges. Titled "Hidden," the campaign's centerpiece is a 60-second film portraying common behaviors associated with anorexia nervosa, bulimia nervosa, and binge eating disorder, emphasizing the theme of concealment. Additional 30-second spots focus on each specific disorder, ending with the message: "Millions of people are hiding an eating disorder everyday. At Monte Nido, we're ready to help." This marks Arnold's debut campaign for the organization and Monte Nido's first national campaign, extending across online, social, and offline channels to reach a wide audience.
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