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A full brand identity and naming launch for Navan—the all-in-one travel, corporate card, and expense platform formerly known as TripActions—built around a palindrome wordmark and an arch-shaped graphic system. Custom letterforms curve like a flight-path parabola or gateway, flipping the “N” into the central “V” so the mark reads forward, backward, and top to bottom; tonal gradients keep the palette in motion. The arched motif scales into patterns, photography crops, digital ads, and product surfaces, while naming, voice, and web design system work land the relaunch under the category Business Software Designed for People.Teams spotlight
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