New Belgium Brewing
About New Belgium Brewing
The work made for New Belgium Brewing runs to 2 verified projects since 2018 — mostly Campaign, Video and Advertising. Most of it comes from 2 teams, including BUTTER Music + Sound and Erich and Kallman. The people who work most often on New Belgium Brewing projects include Stone Irr and Shelby Dolan.
Trending projects
New Belgium Brewing projects with the most verified people and teams
Inside the New Belgium Brewing network
The people, teams, and projects that make up the New Belgium Brewing network
Featured project
The Hemperor Campaign
Erich & Kallman had been working with New Belgium Brewing for about 6 months when they told Erich & Kallman about a new beer they were working on; one that would bring together hops and hemp to create a truly new, great, and dank experience - the world’s only HPA. They asked the agency to name and brand this ground-breaking liquid. Of the hundreds of options the team at Erich & Kallman presented, the clear winner was "The Hemperor." Erich & Kallman also created the Hemperor character -- a strong, playful and benevolent ruler of all things hemp – illustrated him, and brought him to life in the launch campaign for the product. Because the budget was very small for this niche product, the team chose to use a simple animation style that allowed them to produce five pieces of content with a fraction of the budget a live action shoot would have used. The Hemperor HPA is currently going into national distribution and performing spectacularly. The campaign runs mostly on digital outlets such as YouTube, due to outdated restrictions on advertising hemp based products.
Teams spotlight
The teams with the most verified roles on New Belgium Brewing projects
Team
Team
People spotlight
The people with the most verified roles on New Belgium Brewing projects
