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Carl’s Jr. and Austin-based creative agency CALLEN unveiled their latest brand campaign during the Super Bowl. Leading up to the launch, a series of “leaked” internal training videos surfaced, preparing employees for the anticipated burger frenzy on the upcoming Free Burger Day. Following the leaked footage, a spot featuring an “apology” from Carl’s Jr. CMO Jennifer Tate announced that Free Burger Day is on Monday, February 12. “A lot of brands talk about wanting great work but shy away from taking the necessary risks. This was not one of those times,” said Craig Allen, chief creative officer at Callen. “We proposed some truly outrageous ideas, and the brand team was fully committed at every step. Jennifer even went as far as donning a riot suit and starring in her own spots, all in the name of comedy and storytelling.” This campaign marks Carl’s Jr.'s return to the Super Bowl after nearly a decade. Inspired by the irresistible craveability of a delicious burger, the concept showcases the lengths a hungry customer might go to satisfy their craving. This professional campaign titled 'Free Burger Day' was launched in the United States in February 2024. It was created for the brand Carl's Jr. by ad agency CALLEN. This Film medium campaign is related to the Food industry and includes 6 media assets. It was submitted about 1 month ago.
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