New York Lottery
About New York Lottery
The work made for New York Lottery runs to 18 verified projects since 2018 — mostly Campaign, Advertising and Brand. Most of it comes from 13 teams, including McCann, Company 3 and Sonic Union.
Trending projects
New York Lottery projects with the most verified people and teams
Inside the New York Lottery network
The people, teams, and projects that make up the New York Lottery network
Featured project
Multiply Your Benjamins
For the launch of New York Lottery’s biggest Xtra Multiplier Scratch-Offs, McCann New York created “Multiply Your Benjamins,” a surreal campaign visualizing winnings as a literal stampede of Benjamin Franklins through everyday NYC life. Directed by Jess Coulter, the spot follows a winner as $100 bills trail her from lattes to trampoline class, turning the city into a playful playground of multiplied possibility. Combining authentic New York energy with absurd fantasy, the campaign demonstrates the thrill of 200x winnings.
Teams spotlight
The teams with the most verified roles on New York Lottery projects
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People spotlight
The people with the most verified roles on New York Lottery projects