NürnbergMesse
About NürnbergMesse
The work made for NürnbergMesse runs to 1 verified project — mostly Strategy, Brand and Design.
Inside the NürnbergMesse network
The people, teams, and projects that make up the NürnbergMesse network
Featured project
Hello Opportunities Brand Identity
KMS TEAM partnered with NürnbergMesse to strategically and visually reposition the international trade fair brand under the new brand idea “Hello Opportunities”. Building on the corporate design originally developed in 2014, the rebranding introduces a future-ready identity designed for digital brand management and global communication. At its core is a generative system of Connection Shapes, created through a custom Shape Generator to represent the connections between people, ideas and businesses. The identity also features a custom variable typeface, revised logo, icons, collage-style illustrations and an expanded 40-colour palette. Designed for both digital and physical applications, the scalable system enables NürnbergMesse to create consistent brand communications more efficiently and manage its visual identity in-house.