OLG
About OLG
The work made for OLG runs to 9 verified projects since 2021 — mostly Campaign, Advertising and Brand. Most of it comes from 14 teams, including VML, EssenceMediacom and School Editing.
Trending projects
OLG projects with the most verified people and teams
Inside the OLG network
The people, teams, and projects that make up the OLG network
Featured project
PlaySmart
To counter rising concerns about problem gambling in Ontario, OLG launched a campaign for PlaySmart, its responsible gambling program, with TBWA\Canada. Featuring the tagline "With you every step of the play," the campaign introduces the PlaySmart Advisor, a character who guides players towards healthy betting habits. Ads focus on tools like budget setting and play limits, particularly targeting high-risk gamblers and sports bettors, to help maintain control and keep gaming fun. The campaign runs on TV, digital, social, and DAZN until February, highlighting OLG’s commitment to responsible gambling.
Teams spotlight
The teams with the most verified roles on OLG projects
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People spotlight
The people with the most verified roles on OLG projects