Oral B
About Oral B
The work made for Oral B runs to 1 verified project since 2019 — mostly Campaign, Awareness and Haygarth.
Inside the Oral B network
The people, teams, and projects that make up the Oral B network
Featured project
Immersive Brand Experience for Oral B
Our immersive brand experience shone a new and unique light on invisible tooth plaque and recruited new sales for Oral-B. The Challenge Over 50% of the UK aren’t using power brushes even though they can remove 100% more plaque than manual brushes. So how do we get them to switch? That was Oral-B’s challenge to us. The Insight It doesn’t matter how much builds up, plaque is completely invisible to the naked eye. How can you remove something if you don’t know it’s there? We needed to expose the bad stuff first, and then show people how Oral-B can protect their pearly whites. The Idea We literally put the spotlight on the invisible enemy, with a unique interactive UV tunnel that revealed plaque build-up. Dentists were on-hand to consult and aid trial of the latest brushes and toothpastes so shoppers could keep their smile sparkling. Credits: Haygarth https://www.haygarth.co.uk/work/oral-b