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Osmow’s Shawarma has launched its new campaign, “Hooked on Sauce,” celebrating the cult-like following of its popular Garlic Sauce. The campaign highlights the irresistible, creamy sauce that has become the brand’s most beloved item. Created in collaboration with director Adeel Shamsi, Imagine Nation Collective, and Bob’s Your Uncle agency, the campaign showcases the escalating obsession of a character named Tom, who pours the sauce on everything—from turkey and steak to even coffee and toothpaste. The humorous video reflects Osmow’s fun, authentic brand personality, targeting young adults aged 18-35 who crave bold flavors. The campaign will run across TV and connected TV channels, including Hockey Night in Canada and Raptors games, ensuring broad visibility.Teams spotlight
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