Otto
About Otto
The work made for Otto runs to 3 verified projects since 2017 — mostly Advertising, Technology and Campaign.
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Futures Thinking for an E-commerce Vision
The Otto Group is a group of trade and service companies active globally, employing roughly 52,560 people and generating a turnover of €13.4 billion. It is active in over thirty countries across Europe, North and South America, and Asia with holdings including thirty key corporate groups. With online sales of €7.7 billion, the Otto Group is one of the world’s largest online retailers. The denkwerk team was the perfect power-up for our e-commerce vision. Their innovative and visionary methods were the perfect match for our way of doing work, producing fabulous results. - Gerhard Kühne, Project Lead, Executive UX Designer, OTTO GmbH & Co KG Years ahead in just six weeks: As part of a consulting project, we developed an e-commerce vision that incorporates new sales technologies as well as changing customer needs and transformed living conditions. Using a storytelling approach based on broad, forward-looking research, we and Otto embarked on a journey to the future for it. The workshop also focused on expanding horizons – to look beyond the group’s own industry. From this perspective, we entered a design sprint and collaboratively developed innovative ideas that were then worked on further and tested as prototypes. The format of the forward-looking exploration helped us better understand different future scenarios and cultivate genuine empathy with our (future) clients. https://www.denkwerk.com/en/work Agency: Denkwerk