Otto
About Otto
The work made for Otto runs to 4 verified projects since 2017 — mostly Advertising, Technology and Campaign.
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Your Life in Four Letters
"Your Life in Four Letters" ("Dein Leben in vier Buchstaben") launched OTTO's new corporate design by staging the retailer's diversity in four-letter life situations — a dummy for "Baby", headphones for "Beat", rings for "Love", a mat for "Yoga". The motifs ran on construction fences up to 90 metres long in Hamburg, Berlin and Cologne, and across digital, social, performance ads and otto.de, with OTTO Jobs as the first touchpoint in the new design. The campaign introduced OTTO Play, the new corporate typeface whose contextual alternate glyphs reflect the brand's four tonality values, within a flexible, modular, mobile-first design system with a versatile colour spectrum, clear layouts and an expressive visual language.