Pace Gallery
About Pace Gallery
The work made for Pace Gallery runs to 1 verified project — mostly engineering, Strategy and Art.
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Pace Gallery Digital Properties
Pace Gallery is a global leader in the art world, representing some of the most influential artists of our time. Together, Instrument created an immersive and illuminating platform that models the transformative experience of the gallery. The art world is poised for sweeping transformation, and Pace is at the forefront. The gallery has long been a leader in sharing inventive, experiential, and conceptual art. Now entering its sixth decade, Pace is redefining the role of the gallery in contemporary culture, and this fall they opened an enormous, gorgeous, and accessible space in the heart of New York’s Chelsea arts district. Pace came to Instrument looking to level-up their digital properties as their global footprint expands. Instrument worked with Pace to match the gallery’s grand vision for the future — global growth and public access to transformative works of art — with a dynamic digital system. Part experiential platform, part editorial hub, part sales-and-marketing tool, part launchpad for future projects, our work sets Pace up to blossom in a new era. Credits: Digital Agency: Instrument https://www.instrument.com/