Pescanova
About Pescanova
The work made for Pescanova runs to 4 verified projects since 2025 — mostly Brand, Campaign and Strategy. Most of it comes from 1 team, including Undervilla. The people who work most often on Pescanova projects include Ignacio Pérez and Arturo Bernardi.
Trending projects
Pescanova projects with the most verified people and teams
Inside the Pescanova network
The people, teams, and projects that make up the Pescanova network
Featured project
You know what? Pescanova
Pescanova refreshed its brand positioning with the campaign “Sai cosa? Pescanova!” (“You know what? Pescanova!”), built around a simple, direct, and highly memorable communication style designed to strengthen brand recognition across all touchpoints. Developed with agency B Life, the campaign combines short seasonal hero films—focused particularly on Pescanova’s signature wild Argentine shrimp—with always-on social content tailored for platforms like YouTube, Facebook, and Instagram. Rather than relying on complex messaging, the work embraces immediacy and familiarity, using an approachable tone to reinforce Pescanova’s distinctiveness while supporting product visibility for lines such as breaded seafood and Fish & Chips. The campaign positions Pescanova as a modern, accessible seafood brand capable of maintaining relevance year-round through a mix of tactical activations, social-first storytelling, and continuous engagement.
Teams spotlight
The teams with the most verified roles on Pescanova projects
Team
People spotlight
The people with the most verified roles on Pescanova projects
