Plenty®
About Plenty®
The work made for Plenty® runs to 1 verified project since 2021 — mostly Strategy, Brand and Campaign. Most of it comes from 1 team, including &Walsh. The people who work most often on Plenty® projects include Daniel Plateado, Arthur Schwarz and Laura Csocsán.
Inside the Plenty® network
The people, teams, and projects that make up the Plenty® network
Featured project
Plenty Rebrand
Reimagining vertical farming as something desirable rather than simply sustainable, Plenty’s rebrand puts craveability at the heart of its identity. Designed to communicate both the distinctive flavour of Plenty’s indoor-grown produce and a warmer, more accessible personality, the new visual system moves away from the familiar greens and wellness cues traditionally associated with healthy food. Instead, it borrows the energy and appetite appeal of more indulgent categories, using a playful colour palette, expressive packaging and a welcoming custom typeface designed to feel almost edible. The result positions fruits and vegetables as foods consumers can actively crave rather than choices they make purely for health or sustainability. By combining this appetite-first approach with Plenty’s resource-efficient farming model, the identity reframes technologically advanced produce as colourful, approachable and genuinely delicious.
Teams spotlight
The teams with the most verified roles on Plenty® projects
Team
People spotlight
The people with the most verified roles on Plenty® projects
