PureGym
About PureGym
The work made for PureGym runs to 2 verified projects since 2026 — mostly Campaign, Video and Brand. Most of it comes from 4 teams, including McCann, Final Cut and Rascal Studio. The people who work most often on PureGym projects include Jasmine Boyes and James Bamford.
Inside the PureGym network
The people, teams, and projects that make up the PureGym network
Featured project
Feel-good Glow
Glow Campaign captures the post-workout “feel-good glow” gym-goers experience, using a vibrant, glowing character named Glow to represent the energy and positivity of exercise. The campaign shows Glow spreading joy through everyday life, emphasizing the emotional benefits of fitness while moving beyond traditional gym advertising. Running across TV, radio, OOH, cinema, and social, it also includes an audio-described version to ensure accessibility, reflecting PureGym’s new brand strategy of promoting wellbeing and inclusivity.
Teams spotlight
The teams with the most verified roles on PureGym projects
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People spotlight
The people with the most verified roles on PureGym projects
