Trending projects
QV projects with the most verified people and teams
Inside the QV network
The people, teams, and projects that make up the QV network
Featured project
QV has launched a new national brand campaign in partnership with Sunday Gravy and media agency Half Dome, spotlighting the unseen, everyday rituals of care that happen behind bathroom doors. Titled ‘Care Behind Every Bathroom Door’, the campaign leans into QV’s legacy—originating from Queen Victoria Hospital’s dermatology ward—to authentically represent how Australians care for themselves and their families. Directed by Leilani Croucher at Revolver, the films embrace relatable bathroom moments like “makeup thieves” and hair on shower screens, trading polish for honest storytelling. With placements across online video, social, OOH, and point-of-sale, the campaign aims to connect deeply with both loyal users and new customers. “We wanted a tone rooted in truth—stray hairs and all,” said Phoebe Joiner of Sunday Gravy. Backed by a targeted media strategy, QV is positioning itself not just as a skincare staple, but as a trusted symbol of everyday care for all Australians.
Teams spotlight
The teams with the most verified roles on QV projects