Ray-Ban
About Ray-Ban
The work made for Ray-Ban runs to 18 verified projects since 2012 — mostly Campaign, Advertising and Marketing. Most of it comes from 5 teams, including Translation, Wieden+Kennedy and Glassworks (Legacy). The people who work most often on Ray-Ban projects include Patric Ryan, Frederico Felix and Anastasia Counihan.
Trending projects
Ray-Ban projects with the most verified people and teams
Inside the Ray-Ban network
The people, teams, and projects that make up the Ray-Ban network
Featured project
Ray-Ban Stories
In 2022, Ray-Ban seamlessly merged its timeless style with cutting-edge technology to introduce Ray-Ban Stories, a lightweight and user-friendly product enabling wearers to capture, share, and listen to media. This ambitious project involved scripting 8 minutes of video, filming a live-action conversation during the challenges of the COVID era between Rocco Basilico of Ray-Ban and Mark Zuckerberg, producing 3 creator-focused featurettes, constructing a comprehensive graphics package with CG product shots, designing the UI for the Facebook View companion app, and even developing an engaging AR filter and social films to promote the product. The team navigated the intricacies of crafting Zuckerberg's on-camera dialogue and meticulously perfected 3D models and renders to meet Ray-Ban's exacting standards. The graphics system, infused with Ray-Ban's signature red and cool aesthetics, served as the cohesive element in the product launch video, adaptable across various social media formats. The UI design for the Facebook View app featured a clean library, editing tools, and seamless integration with the Facebook ecosystem. Additionally, the team successfully executed an Instagram AR filter allowing users to virtually try on Ray-Ban Stories, showcasing their technical prowess by creating a custom font and magical rings at a minimal file size. Social videos were also crafted to showcase the AR filter in action, contributing to the comprehensive and successful launch strategy.
Teams spotlight
The teams with the most verified roles on Ray-Ban projects
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People spotlight
The people with the most verified roles on Ray-Ban projects
