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Repsol's new identity reflects its shift from an oil company to a multi-energy provider leading the energy transition in Spain, Portugal and Latin America. Saffron Brand Consultants built the evolution around the idea of "Confluence". The sun symbol, one of Spain's best-known marks, keeps its recognisable silhouette but becomes a living 3D form of energy that pulses, vibrates and transforms, giving the brand volume and movement. The wordmark moves to lowercase for a closer, warmer tone. The signature blue and orange are refreshed with radiant orange-to-magenta gradients. A bespoke type family, Sole Repsol, was developed with Dalton Maag, alongside a sonic identity. Saffron extended the system to iconography, illustration, art direction, digital, service stations, retail energy stores, trade events and the Repsol Campus headquarters. The new brand went live on Repsol's digital channels on 17 June 2025 and is rolling out physically across stations, charging points and multi-energy offices in Iberia.
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