Rügenwalder Mühle
About Rügenwalder Mühle
The work made for Rügenwalder Mühle runs to 2 verified projects since 2024 — mostly Campaign, Launch and Marketing. Most of it comes from 2 teams, including Serviceplan Group and MEDIAPLUS Group. The people who work most often on Rügenwalder Mühle projects include Erwin Lorenz.
Trending projects
Rügenwalder Mühle projects with the most verified people and teams
Inside the Rügenwalder Mühle network
The people, teams, and projects that make up the Rügenwalder Mühle network
Featured project
#WURSTPROMOTER
Faced with the challenge of connecting with 18–35-year-olds in the competitive meat alternatives market, Rügenwalder Mühle launched the bold, culturally-driven #WURSTPROMOTER campaign. Rather than relying on traditional advertising, the brand tapped into the excitement around Taylor Swift’s sold-out concert tour, offering young fans the chance to attend as "sausage promoters." By activating through social media, job portals, lifestyle media, and fan communities, Rügenwalder embedded itself in youth culture, generating organic buzz and positioning itself as a fresh, relevant choice for the plant-based generation.
Teams spotlight
The teams with the most verified roles on Rügenwalder Mühle projects
Team
Team
People spotlight
The people with the most verified roles on Rügenwalder Mühle projects
