RXBAR
About RXBAR
The work made for RXBAR runs to 2 verified projects since 2018 — mostly Campaign, Launch and Commercial.
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No B.S.
From the beginning, Chicago-based RXBAR has always been about removing the B.S. from an overthought and overinflated protein bar industry. So for their first national advertising campaign, we took a “no B.S.” approach that has been part of the product and made it the defining attitude and idea behind all that they do. The campaign rejects pretentiousness and ostentatiousness in favor of a straightforward approach: simple and honest advertising for a simple and honest product. The self-aware and irreverent tone spanned film, digital, out-of-home, and radio. The visuals were uncomplicated, straightforward, and spoke directly to the brand. In film and radio, we tapped the bold “no B.S.” actor and rapper Ice-T. https://www.wk.com/work/brand/rxbar