Sadia
About Sadia
The work made for Sadia runs to 1 verified project since 2026 — mostly Video and Campaign. Most of it comes from 3 teams, including Africa Creative, Quiet City Music + Sound and Ilusionistas. The people who work most often on Sadia projects include LARISSA CAMBAUVA, Tais Conte and Sérgio Gordilho.
Inside the Sadia network
The people, teams, and projects that make up the Sadia network
Featured project
Futebol – Filme Estrelas
Sadia’s World Cup campaign film “Stars,” created by Africa Creative, uses emotionally driven storytelling to connect the brand with Brazilian football culture by evoking “affective memories” across generations. The film revisits iconic moments in Brazil’s football history, from the 1958 World Cup win to more recent fan experiences, reinforcing Sadia’s long-term sponsorship of the CBF. Anchored by its mascot Lek Trek and the tagline “The Brazilian Fanbase with an S for Sadia,” the campaign blends nostalgia and national pride to strengthen the brand’s emotional association with everyday and sporting moments.
Teams spotlight
The teams with the most verified roles on Sadia projects
Team
Team
Team
People spotlight
The people with the most verified roles on Sadia projects
