SAFE Project
About SAFE Project
The work made for SAFE Project runs to 3 verified projects since 2024 — mostly Campaign, Brand and AI. Most of it comes from 3 teams, including Lobo, FCB Health and CDM. The people who work most often on SAFE Project projects include Eduardo Costa, Joao Paulo Oliveira and susan constantine.
Trending projects
SAFE Project projects with the most verified people and teams
Inside the SAFE Project network
The people, teams, and projects that make up the SAFE Project network
Featured project
The Snowball
As millions participate in Dry January, FCB Health New York, an IPG Health company, and SAFE Project are highlighting a stark reality: the winter months often bring a dangerous rise in alcohol consumption. Their new campaign, The Snowball, uses a powerful visual metaphor—an ever-growing snowball—to illustrate how alcohol misuse can spiral during the darker winter days, leading to severe health consequences like cirrhosis. Set to Billie Holiday’s Everything I Have is Yours, the campaign draws emotional depth from the artist’s own struggles with substance abuse. AI-driven tools played a key role in the animation rendering, enhancing the impact of this urgent message. To provide immediate support, SAFE Project’s TheSnowball.org offers accessible resources for those struggling with alcohol misuse or for loved ones seeking guidance.
Teams spotlight
The teams with the most verified roles on SAFE Project projects
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People spotlight
The people with the most verified roles on SAFE Project projects
