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The campaign reimagined a beloved childhood bedtime story through the lens of modern travel, using themes of comfort, familiarity and connection to reinforce a hotel brand’s role as a welcoming gathering place. The central film follows a working mother recounting her day to her child from a hotel room, while scenes throughout the property capture travelers working, dining, connecting and unwinding together, highlighting the small human moments that make being away from home feel familiar. Playful visual references to the original story were woven throughout the campaign, creating a sense of nostalgia while introducing a contemporary perspective on travel. The concept was extended beyond film through an immersive storybook-inspired hotel suite and curated guest experiences, while partnerships and charitable initiatives further reinforced themes of family, community and connection. Together, the campaign and activations presented a refreshed hospitality experience that blends the comfort of home with the magic of discovering somewhere new.
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The people with the most verified roles on Sheraton Hotels projects