Signature Theatre
About Signature Theatre
The work made for Signature Theatre runs to 1 verified project since 2024 — mostly Brand, Rebranding and Design.
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New Brand Story and Identity for Virginia’s Signature Theatre
Signature Theatre, renowned for its Stephen Sondheim productions, sought to reassert its place in the competitive Washington, DC theatre scene post-pandemic. With new artistic director Matthew Gardiner and longtime managing director Maggie Boland at the helm, the Tony-winning company partnered with marketing agency Yes& to refresh its mid-2000s brand. The goal was to modernize its identity and better align with its current vision and future aspirations.