SIXT
About SIXT
The work made for SIXT runs to 3 verified projects since 2016 — mostly Advertising, Campaign and Selmore.
Trending projects
SIXT projects with the most verified people and teams
Inside the SIXT network
The people, teams, and projects that make up the SIXT network
Featured project
Don’t Rent A Car, Rent THE Car
SIXT, one of the leading global mobility providers, announces the launch of its new integrated marketing campaign in the United States. Entitled “Rent-THE-Car,” the campaign leans into the premium experience and superior fleet SIXT offers its customers when compared to typical Rent-A-Car services. SIXT has long been known for its impressive airport and out-of-home campaigns at all the major travel hubs in Europe. For the first time in its almost 12-year history in the United States, the brand is now committing to a larger advertising spend and much more comprehensive campaign as opposed to targeted programs in the past. Catchy and provocative advertising has always been a staple of the SIXT brand, and the company is finally bringing that tradition to the U.S., the world’s largest car rental market and the largest individual market for SIXT. With launching its advertising in the U.S., the company is challenging the “a” in the “Rent-A-Car” category by being the first “Rent-THE-Car” brand with its newest campaign of the same name. The campaign, created in partnership with GUT Miami, a full-service, award-winning independent ad agency, highlights how uninspiring car rental processes in general can be and that it can be found in the category name: Rent-A-Car. By creating the “Rent-THE-Car" campaign concept, GUT helped SIXT demonstrate how the brand is different: Exciting its customers with a premium rental experience and offering a large premium fleet. The “Rent-THE-Car” campaign ultimately highlights how SIXT wants to be the brand that stands against the “A” in “Rent-A-Car”, because when customers rent with SIXT, they don’t have to just rent A car, but they can rent THE car.