This Guiding Idea is an encouragement to seize opportunities in life. After all: no guts, no glory. This is certainly the case with lotteries. Yet most Lotto winners don’t completely change their lives after winning big. Instead they tend to share their happiness with the people around them. This turned out to be a rich source of inspiration. “"Take your destiny into your own hands inspires and activates us on multiple levels. From broad campaigns to daily customer journeys. It encourages you to take care of the things that truly matter in life, such as family and friends."” Michael Kastelijns - Business Director Nederlandse Loterij https://selmore.com/