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Skyscanner's "Trollboards" campaign cleverly used out-of-home (OOH) advertising to engage sports fans during the NBA playoffs in Los Angeles. Ahead of the highly anticipated game between the Dallas Mavericks and the LA Clippers at the Crypto.com Arena, Skyscanner set up simple yet eye-catching billboards with a cheeky message: "Dallas to Cancun. For great flights to Cancun, visit Skyscanner." The ads cleverly tapped into the competitive rivalry of the teams by promoting flights to Cancun without using NBA logos, players, or stats, making it a contextually clever and playful way to grab attention and encourage travelers to check out their flight deals.Teams spotlight
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