Sleep Pointe
About Sleep Pointe
The work made for Sleep Pointe runs to 1 verified project. Most of it comes from 1 team, including Quadric. The people who work most often on Sleep Pointe projects include Michael Sherain, Mark Ronan and Jacob T. B. Brasch.
Inside the Sleep Pointe network
The people, teams, and projects that make up the Sleep Pointe network
Featured project
Sleep Pointe Positioning Strategy & Launch
When Covidien formed a partnership with Sleep Pointe to bring sleep apnea diagnosis and treatment solutions to the transportation industry, the two parties agreed on a non-traditional approach. In addition to providing Sleep Pointe with world-class products, Covidien hired Quadric to provide world-class marketing for the launch of Sleep Pointe. At the core of the positioning strategy was the focus on “managing sleep apnea” to improve business and health simultaneously. Since truck drivers with sleep apnea are seven times more likely to have an accident, authentic closeness to the truckers was essential. And, the brand needed to convey a sense of urgency without raising fears. We launched the partnership by introducing Sleep Pointe at the Mid-America Trucking Show with a creative, engaging approach that caught the attention of the industry.
Teams spotlight
The teams with the most verified roles on Sleep Pointe projects
Team
People spotlight
The people with the most verified roles on Sleep Pointe projects
