Covidien
About Covidien
The work made for Covidien runs to 1 verified project — mostly Positioning, Strategy and BrandIdentity. Most of it comes from 1 team, including Quadric. The people who work most often on Covidien projects include Mark Ronan and Teri Motheral.
Trending project
Covidien projects with the most verified people and teams
Inside the Covidien network
The people, teams, and projects that make up the Covidien network
Featured project
Covidien Sleep Positioning & Comm. Platform
When Tyco Healthcare was “re-branded” Covidien, a complex collection of businesses and product brands still existed below the surface. One high-growth business unit, focused on sleep apnea diagnosis and therapies, decided to take the lead in turning the corporate re-branding into a business driver. The goals were to unite the companies, clarify the combined value proposition and take a leadership role in uniting the care structure. The positioning strategy was a call to “unite,” challenging Covidien people, channel partners and physicians, to “unite to treat sleep apnea.” In less than two months, the strategy was implemented in each area of the Quadric framework. Together with a committed internal team, we simplified the brand portfolio, enrolled the organization, developed a focused set of sales collateral and created a global campaign that captured attention in the most influential journals and trade media.
Teams spotlight
The teams with the most verified roles on Covidien projects
Team
People spotlight
The people with the most verified roles on Covidien projects
