Terumo BCT
About Terumo BCT
The work made for Terumo BCT runs to 1 verified project. Most of it comes from 1 team, including Quadric. The people who work most often on Terumo BCT projects include Michael Sherain, Mark Ronan and Teri Motheral.
Inside the Terumo BCT network
The people, teams, and projects that make up the Terumo BCT network
Featured project
Terumo BCT Brand Development & Implementation
While we were working for CaridianBCT, the global leader in blood component technology, they were acquired by Terumo, a diversified medical device company, and combined with Terumo Transfusion to create a new global company. We used a positioning strategy process to accelerate integration and ensure a successful introduction of the new company. Each company nominated key customers and employees to participate in creating and then testing scenarios describing the combined company’s focus. This input enabled us to develop a clear positioning strategy, based on the brand promise of “unlocking the potential of blood.” Working closely with internal teams, we developed a new corporate identity, sales presentations, print collateral, web content, films and other communications. Within four months of the close of the transaction, the new company was introduced at the largest international industry conference with great success. Feedback from customers confirmed their belief in the new company and, most importantly, that they recognized the acquisition would create value for them.
Teams spotlight
The teams with the most verified roles on Terumo BCT projects
Team
People spotlight
The people with the most verified roles on Terumo BCT projects
