Sponge Towels
About Sponge Towels
The work made for Sponge Towels runs to 1 verified project since 2021 — mostly Strategy, Video and Brand. Most of it comes from 4 teams, including Alter Ego, School Editing and Broken Heart Love Affair.
Inside the Sponge Towels network
The people, teams, and projects that make up the Sponge Towels network
Featured project
You Are Not Your Messes
SpongeTowels launched the "You Are Not Your Messes" campaign, part of Kruger Products' "Unapologetically Human" initiative, to resonate with diverse communities by featuring real-life scenarios and messes. This campaign included creative advertisements in multiple languages, such as English, French, Hindi/Urdu, Cantonese, and Mandarin, aiming to embrace humanity's full spectrum with softness. The Cantonese and Mandarin versions featured vocalists Mr. Will Wong and Moulann, respectively, who brought their unique energy to the uplifting pieces. The campaign's message encourages embracing everyday human experiences with softness, positioning SpongeTowels as essential products that have been a commonality in people's lives, especially during challenging times.
Teams spotlight
The teams with the most verified roles on Sponge Towels projects
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