St Pierre
About St Pierre
The work made for St Pierre runs to 1 verified project since 2024 — mostly Strategy, Brand and Campaign. Most of it comes from 6 teams, including 750mph, Black Kite Studios and PHD Media. The people who work most often on St Pierre projects include Jan Velický.
Inside the St Pierre network
The people, teams, and projects that make up the St Pierre network
Featured project
Eat Avec Respect
St. Pierre, a French bakery brand, has launched the "Eat avec respect" campaign to emphasize its premium brioche offerings. Developed with Fold7, this campaign marks St. Pierre’s first major mass market and television campaign, debuting in the UK. The satirical ads play on the brand’s Parisian heritage, humorously asserting French cultural superiority in cuisine. The centerpiece film, set in a Parisian café, features a dramatic reaction to a British man's misuse of a St. Pierre bun, culminating in the plea, “Eat avec respect.” Print and digital ads reinforce this message, highlighting the uniqueness of brioche. Dave Billing from Fold7 highlighted the comedic potential of French cultural superiority, while Megan Harrison, global VP marketing at St. Pierre, emphasized the campaign’s role in building brand awareness in line with their UK distribution growth. The campaign, developed with Fold7 and supported by social agency Shoot the Moon, design agency Ambush, and media buying by PHD, aims to solidify St. Pierre's global market presence.
Teams spotlight
The teams with the most verified roles on St Pierre projects
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People spotlight
The people with the most verified roles on St Pierre projects
