Suntory Boss Coffee
About Suntory Boss Coffee
The work made for Suntory Boss Coffee runs to 2 verified projects since 2021 — mostly Campaign, Strategy and Launch. Most of it comes from 1 team, including Mr+Positive. The people who work most often on Suntory Boss Coffee projects include Adam Eden.
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Inside the Suntory Boss Coffee network
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Featured project
Is it a Milkshake? Helpline
Challenging the conventions of the iced coffee category, Suntory BOSS Coffee Café’s launch campaign positions the new range as an alternative to the heavier, milkshake-style drinks that dominate the market. Created by It’s Friday, the campaign aims to disrupt habitual purchasing behaviour and encourage iced coffee drinkers to reconsider what they expect from the category. Built around Suntory BOSS Coffee’s signature Japanese brewed-hot, chilled-fast process, the work highlights the distinctive coffee credentials that helped establish the brand’s popular canned range, bringing the same approach to Café and positioning it as a more coffee-focused choice for consumers ready to switch.
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People spotlight
The people with the most verified roles on Suntory Boss Coffee projects