SVENSKA SPEL
About SVENSKA SPEL
The work made for SVENSKA SPEL runs to 5 verified projects since 2016 — mostly Campaign, Advertising and Video. Most of it comes from 2 teams, including FLX and Perfect Fools.
Trending projects
SVENSKA SPEL projects with the most verified people and teams
Inside the SVENSKA SPEL network
The people, teams, and projects that make up the SVENSKA SPEL network
Featured project
Ad Builder
Blending creativity, live data and AI in real time, this innovative campaign transformed traditional TV advertising from static production into dynamic, responsive communication. Created for football betting audiences, the system enabled commercials to be automatically produced and broadcast within minutes based on live match events, allowing ads to reference goals, players and changing odds as they happened. By combining modular scripts, pre-recorded scenes, AI-generated dialogue and rapid distribution technology, the campaign introduced a new era of contextual TV advertising while still maintaining a distinctly human tone and storytelling approach. Running throughout the fall of 2025, the work helped drive a 22% increase in Bet Builder activity and demonstrated how AI can enhance, rather than replace, creative communication.
Teams spotlight
The teams with the most verified roles on SVENSKA SPEL projects
Team
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