Visit Sweden
About Visit Sweden
The work made for Visit Sweden runs to 11 verified projects since 2019 — mostly Campaign, Tourism and primewebershandwick. Most of it comes from 4 teams, including Forsman & Bodenfors, WPP Media and Prime Weber Shandwick. The people who work most often on Visit Sweden projects include Sara Lemchen, Johan Wennerström and Linnea Åberg.
Trending projects
Visit Sweden projects with the most verified people and teams
Inside the Visit Sweden network
The people, teams, and projects that make up the Visit Sweden network
Featured project
The Introvert Travel Agency
The Introvert Travel Agency is a travel agency that sells just one destination, Sweden, to people who would rather skip the small talk. The global campaign leans on the stereotype of the reserved Swede and turns it into a selling point: personal space, comfortable silence, the right of public access (allemansrätten) and fika as a form of structured socialising. A 78-second film introduces the agency from a deep-blue front desk, where an agent explains why Sweden is a paradise for introverts, from taking up two seats on public transport to exploring nature alone. At its core is an online agency on visitsweden.com, where a three-question introversion quiz matches travellers with six bookable Swedish trips from tour operators. Physical pop-up agencies, designed with introvert comfort in mind, follow in Berlin (14–17 October), Paris (21–24 October) and London (28–31 October 2026). The idea is built on YouGov research commissioned by Visit Sweden across nine markets, in which 41% of respondents identified as introverts and 67% said they prefer destinations where social interaction is optional. The campaign runs globally through the end of 2026, with Germany, France and the UK as focus markets.
Teams spotlight
The teams with the most verified roles on Visit Sweden projects
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People spotlight
The people with the most verified roles on Visit Sweden projects
Freelance