Wasa
About Wasa
The work made for Wasa runs to 4 verified projects since 2014 — mostly Brand, Campaign and Video. Most of it comes from 4 teams, including Forsman & Bodenfors, Bacon and Samy Alliance. The people who work most often on Wasa projects include Ida Flyckt, Axel Herrlin and Sara Lemchen.
Trending projects
Wasa projects with the most verified people and teams
Inside the Wasa network
The people, teams, and projects that make up the Wasa network
Featured project
The World's First Jaw Workout Gym
A pop-up “Jaw Workout Gym” concept reimagines chewing as a form of exercise, turning a social media trend around jawline training into a physical, interactive experience where participants “work out” by eating foods that require more resistance. The idea highlights how modern diets of soft, convenient foods may underuse jaw muscles, contrasting them with tougher alternatives that demand more chewing and engagement. Designed as both an experience and a shareable content moment, the activation encourages participation through guided sessions while generating organic attention via social media and visitor-created content. Ultimately, the campaign blends humor, cultural insight, and experiential marketing to spark conversation, while noting that no proven health benefits are associated with the activity.
Teams spotlight
The teams with the most verified roles on Wasa projects
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People spotlight
The people with the most verified roles on Wasa projects
