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For National Car Wash Day, Take 5 Car Wash is turning an annoying occurrence into a positive one with their new campaign. The Take 5 Official Pigeon, a pesky mascot, will be flying around 11 U.S. cities, giving away tens of thousands of free car washes to people who claim their cars have been pooped on by the pigeon. The giveaway starts today in cities like Dallas, Nashville, Denver, and others. If you suspect the Take 5 Official Pigeon has targeted your car, or if you simply want a free car wash, you can redeem it online while supplies last. Once all the free washes are claimed, participants will receive a $5 voucher. Brady Noon, Chief Marketing Officer of Take 5, expressed the importance of this creative gesture to show appreciation to customers while staying true to the brand's values and personality. Developed in collaboration with Erich and Kallman, this campaign aims to drive brand awareness and trial of Take 5 Car Wash through an unexpected and memorable approach, supported by a comprehensive marketing strategy across various channels.
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