THE KEG
About THE KEG
The work made for THE KEG runs to 1 verified project since 2023 — mostly Advertising and Design. Most of it comes from 6 teams, including Royal Muster, School Editing and Merchant. The people who work most often on THE KEG projects include Alex Hulsey and Serina Choi.
Trending project
THE KEG projects with the most verified people and teams
Inside the THE KEG network
The people, teams, and projects that make up the THE KEG network
Featured project
See You Tonight
In 2024, The Keg aimed to attract younger urban guests without alienating their older customer base. Despite being viewed as a reliable but unexciting institution by younger Canadians, The Keg revitalized its classic tagline, "See You Tonight," by focusing on the positive experiences of its patrons, with an emphasis on younger audiences. This strategy turned its ubiquity into a strength. During a period of economic tightening, The Keg was the only brand in its category to grow sales, and the campaign doubled the industry benchmark for increased intent to visit.
Teams spotlight
The teams with the most verified roles on THE KEG projects
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People spotlight
The people with the most verified roles on THE KEG projects
