Tøjeksperten
About Tøjeksperten
The work made for Tøjeksperten runs to 1 verified project — mostly Strategy, Platform and UX.
Inside the Tøjeksperten network
The people, teams, and projects that make up the Tøjeksperten network
Featured project
Data-Driven Marketing
HOW CAN DIGITAL MARKETING DEVELOP AN ESTABLISHED BUSINESS? The challenge was to leverage data to continuously increase sales through digital marketing activities. Tøjeksperten has taken their digital marketing to a new level: • Increased investment in email marketing • Increased investment in AdWords Digital marketing is put into a system and it gives measurable results. Thus, the clothing expert has increased their conversion, both from mail campaigns and AdWords. This applies both to the general conversion and during, for example, sales campaigns. THE WHOLE PACKAGE Our close and trusting partnership creates optimum opportunities to develop Tøjeksperten’s digital marketing. We helped the menswear retailer with their entire digital presence and we were responsible for managing their digital marketing budget and executing their campaigns. We helped PWT Group with: • To analyze customer data • Split Tests • Strategy and media planning • Implementation of best practice • Customer club management • Optimize product pages and check-out flow TARGETED EMAIL CAMPAIGNS AND ADVANCED ADWORDS Through optimized product pages and a user-friendly check-out flow, Tøjeksperten increases the conversion rate. The proven buying experience means that customers get all the information they need during the purchase. At the same time, the menswear retailer is experiencing great returns on their mail campaigns. The customer clubs are growing. And customer loyalty is rising. By working purposefully with data, the menswear retailer has increased the return on their marketing investments. The results of the analyzes are a more systematic organization of AdWords. And through structured work with content and technical SEO, the organic reach has been lifted. RELEVANT EMAILS CREATE VALUE FOR CUSTOMERS With the goal of creating loyal customers and raising the value of each customer, Tøjeksperten has set up trigger emails that affect the customer through various touchpoints throughout the customer journey. Each trigger mail takes a data basis so that each customer is only presented with relevant content. This creates value, both for customers and for the clothing expert. https://www.impact.dk/