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The people, teams, and projects that make up the Toscana Promozione Turistica network
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Toscana Promozione Turistica, the regional agency responsible for promoting Tuscany’s tourism, launched a corporate advertising campaign designed to attract visitors while redefining how the region is perceived. The initiative aims to inspire travelers to explore Tuscany’s diverse beauty and to present its identity beyond the familiar clichés. Built on an emotion-driven strategic approach, the campaign celebrates Tuscany’s passion, lightness, and cultural leadership. Centered on the concept “Tuscany. Never ending Renaissance,” the 30-second hero film draws inspiration from the region’s artistic legacy as the cradle of the Renaissance. The narration, based on Pico della Mirandola’s De Hominis Dignitate—a seminal Renaissance text from 1496—connects Tuscany’s humanistic roots with contemporary imagery, reflecting the timeless relevance of its values and spirit.
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The teams with the most verified roles on Toscana Promozione Turistica projects