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Transavia’s brand identity refresh sharpens a decade-old system for a value-cost airline ready for leisure and business travellers alike. Under the leading principle “smart choice, enjoyable journey,” the circular “t” mark and green heritage stay, redrawn bolder—with a right-angled arrow and smiling curve—so the logo can act as a cursor and directional guide across digital. Supporting iconography, typography, and layout grids are rebuilt; an extended colour palette keeps the recognisable green while adding campaign and accessibility flexibility; photography splits candid leisure and business moments without losing the feel-good tone. Rollout spans digital channels, airports, inflight materials, and new Airbus liveries, timed with Transavia’s 60th anniversary.Teams spotlight
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