Turtle Wax
About Turtle Wax
The work made for Turtle Wax runs to 2 verified projects since 2025 — mostly Advertising, VFX and Campaign. Most of it comes from 6 teams, including Marmoset, Not Just Any and Ntropic. The people who work most often on Turtle Wax projects include Jay Popeski and Aidan Gibbons.
Trending projects
Turtle Wax projects with the most verified people and teams
Inside the Turtle Wax network
The people, teams, and projects that make up the Turtle Wax network
Featured project
You Are How You Car
Turtle Wax has launched “You Are How You Car™,” a bold global campaign developed by agency Running Toward Giants that repositions car care as a reflection of self-image. Debuting in the U.S., U.K., and India, the campaign includes two surreal TV spots—“Pamper” and “Face It”—that use visual metaphors and VFX to blur the line between humans and their vehicles. With CG faces on car bodies and spa-like car care rituals, the ads emphasize that taking pride in your car is an extension of personal confidence and identity. Co-directed by Nate Robinson and Aidan Gibbons with production support from Not Just Any and Ntropic, the campaign also includes a sweepstakes inviting people to submit artistic interpretations of their “car-self” for a chance to win custom bobbleheads. With rollouts across TV, digital, and social, the campaign aims to emotionally reconnect consumers with the brand while expanding Turtle Wax’s evolved positioning in the category.
Teams spotlight
The teams with the most verified roles on Turtle Wax projects
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People spotlight
The people with the most verified roles on Turtle Wax projects
