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Veeps, the live and on-demand concert streaming platform founded by Joel and Benji Madden and the official livestream partner of Live Nation and Ticketmaster, has a new brand identity and product design. Its previous look was neutral, like many tech brands, and it moves to a digitally native, motion-driven system that puts it in music culture. A bespoke all-caps wordmark, inspired by music editorial design, works as a title card or a sign-off and reduces to a single "V". Bright scarlet and deep crimson bring energy to a black-and-white brand and echo the red LIVE indicator. A custom display face, VEEPS Ruder Plakat, gives headlines show-stopping presence while staying neutral enough for any genre and any artist's imagery and logos; the utilitarian Saans supports it. Website and app were redesigned for immersion, with cinematic dark mode, full-bleed footage, translucent in-stream controls and a live chat module, across browser, smart TV and Apple Vision Pro.
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