Visit Flanders
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The work made for Visit Flanders runs to 3 verified projects since 2018 — mostly Campaign, Tourism and Awardwinning.
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Ride the Classics, Eat the Classics.
Flanders is known for its Flemish cycling classics as well as its culinary Flemish classics. DVLR DDB created the opportunity to enjoy both at the same time thanks to a very unique energy gel, one with the taste of beef stew with fries. The cycling spring classics are in full swing. Many tourism organizations use this period to put their country in the spotlight as the ideal cycling destination. This is no different for Cycling In Flanders, the cycling brand of Visit Flanders that wants to attract foreign cycling tourists. To stand out in the oversupply of tourist campaigns, DVLR DDB developed energy gels with the taste of beef stew with fries. In the campaign you discover the origin story of the energy gels. They are the solution for a typical Flemish brasserie that must compete with the ‘Stravaization’ of cycling. The brasserie is located on a Strava segment of the famous 'Flandrien Challenge'.