Warby Parker
About Warby Parker
The work made for Warby Parker runs to 5 verified projects since 2021 — mostly Advertising, Design and Brand.
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Is It the Glasses?
Warby Parker has launched a playful new campaign with Texas Longhorns quarterback Arch Manning, marking the start of a three-year partnership. Directed by Lev Pakman of Merman, the spot highlights Manning’s lifelong reliance on glasses—showing childhood photos of him wearing frames, even inside his football helmet—while his father, Cooper Manning, jokes that his son “had more of an accountant look.” A Warby Parker wearer since middle school, Arch shares how natural the partnership feels, while the brand emphasizes his vision both on and off the field. The collaboration will include new eyewear collections, local Austin initiatives with Warby Parker’s Pupils Project, and activations around Manning’s career.