William Hill Estate
About William Hill Estate
The work made for William Hill Estate runs to 1 verified project — mostly content, Strategy and Awareness.
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The people, teams, and projects that make up the William Hill Estate network
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Putting Chardonnay on Trend
William Hill Estate produces several types of wine but is the most successful Chardonnay brand within the vast EJ Gallo wine brands portfolio. However the brand’s market share has been slowly decreasing as brand awareness and sales declined. They were fighting off new entrants with fresh identities and a wine consumer who was more brand experimental than loyal. Code and Theory was tasked with increasing consumer awareness and engaging consumers on social media through the definition of a social strategy and recurrent content creation. After analyzing the existing content to uncover opportunities, they focused on creating a strong foundation for William Hill social content by defining which pillars should help them define the right content formats and ideas. Code and Theory crafted a new design language where color, photography and design elements came together to express the unique Californian terroir that gave William Hill Chardonnays (and other wines) their personality. Assembled with copy that balanced authenticity and simplicity with the right level of wine knowledge for our aspiring connoisseur audience it became a whole new take on the way the brand expressed itself on social media. Credits: Digital Creative Agency: Code and Theory www.codeandtheory.com/